In late January, La Marzocco traveled to one of the most distinctive winter gatherings in the world: The International Concours of Elegance (I.C.E.) St. Moritz.
Set on the frozen surface of Lake St. Moritz and framed by the Swiss Alps, the 2026 edition brought together iconic classic cars, collectors, designers, and guests for two days, celebrating craftsmanship, performance, and timeless style.
Within this extraordinary alpine setting, espresso culture found its place on ice.
Espresso in the Heart of St. Moritz
La Marzocco proudly served as the exclusive partner of the VIP Lounge, where guests were welcomed with refined espresso throughout the event. Coffee roasted by Badilatti, a historic Swiss roastery, complemented the environment perfectly, offering warmth, balance, and depth against the crisp winter landscape.
From early morning conversations to moments of pause between exhibitions, coffee became a quiet constant, grounding the experience and inviting connection.
A Frozen Lake, a Reimagined Icon
Beyond the VIP Lounge, La Marzocco partnered with Meyers Manx for a dedicated pop-up activation directly on the frozen lake. The collaboration brought together California automotive heritage and Italian espresso craftsmanship, creating a shared space where design, hospitality, and curiosity naturally met.
Alongside the newly re-imagined Meyers Manx buggy, guests enjoyed specialty coffee in an atmosphere that felt both relaxed and unmistakably St. Moritz. The pop-up quickly became a focal point of the event—proof that great coffee belongs wherever people gather around passion and creativity.
Where Heritage Meets Experience
Across both days of the I.C.E. St. Moritz, La Marzocco’s presence reflected a shared commitment to quality, heritage, and experience. From the elegance of the VIP Lounge to the energy of the iced-lake activation, espresso served as a natural connector between people, places, and disciplines.
We are proud to have contributed to an event that continues to redefine elegance in motion where timeless machines, alpine scenery, and coffee culture come together on ice.
