La Marzocco has been recognized as Best European Brand in Traditional Coffee Equipment, taking first place in its category at the 15th edition of the European Coffee Awards.
The awards ceremony took place during the 2025 Coffee Hospitality Expo (Coho) and European Coffee Symposium, held from November 24–26 at the JW Marriott in Berlin, in partnership with Allegra.
Event organizer Rosalyn Newbery highlighted La Marzocco’s long-standing role in specialty coffee, acknowledging the company’s loyal global community and its contribution to setting direction for the industry.
Within the wider De’ Longhi Group, Eversys and De’ Longhi were also honored as Brand of the Year in the Automatic Coffee Equipment and Home Coffee Equipment categories, respectively, underscoring the Group’s presence across multiple segments of the coffee market.
Representatives from La Marzocco Germany, together with Global Marketing Director Paul Kelly and Guido Bernardinelli, CEO at De’ Longhi Professional, were present in Berlin and reiterated the brand’s commitment to innovation, design, and support for the global coffee community.
Throughout the three-day event, Coho attendees were able to discover and experience La Marzocco’s latest solutions, including:
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Modbar Pour-Over & Tea undercounter systems
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The new Jay grinder
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Wally, La Marzocco’s barista-assist milk solution
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Additional La Marzocco equipment installed across the exhibition
In the conference program, Arran Ainscough joined a panel focusing on hospitality trends in the DACH region, while Paul Kelly contributed insights on F&B developments and international coffee-shop chain dynamics.
