La Marzocco at the Porsche Ice Experience, Levi, Finland this winter season.
There are a few places on Earth where silence feels heavier than on a frozen lake above the Arctic Circle. Here, the world is sculpted in snow, light refracting into endless shades of blue. This is Levi, Finland, home to the Porsche Ice Experience: a winter program that brings precision driving into extreme conditions.
Porsche Ice Experience , Levi – Finnland, Urs Kusche // www.urskusche.com
Running in an immersive, three-day format, the program features rotating sessions from January through March and welcomes guests throughout the Arctic winter season. Each turnaround delivers a complete journey: structured driving training on frozen tracks, expert instruction, and curated hospitality moments.
It is an intense yet refined experience in which engineering mastery, human focus, and carefully crafted pauses come together. In this setting, La Marzocco enhances the experience by bringing a coffee ritual rooted in warmth, energy, and attention to detail.
The espresso set-up curated by La Marzocco offers a moment of warmth in a place defined by cold. In the hospitality space, the co-branded La Marzocco Lounge offers a shared venue amid the Arctic chill. In a world where precision is paramount, something as elemental as warmth, that extra boost before returning to the track, a moment to reconnect afterward, becomes essential.
From branded latte art in the lounge to reusable to-go cups and co-branded thermos bottles carried trackside, La Marzocco accompanies guests throughout every moment of the Ice Experience, a ritual woven seamlessly into the journey itself.
At the Porsche Ice Experience, two brands shaped by precision and design meet in one of the world’s most extreme landscapes. One mastering performance on ice, the other mastering balance in the cup. Together, they reflect a shared commitment to craftsmanship, control, and the pursuit of excellence, even at the edge of the Arctic winter.
